Back view of two people wearing SO LOCAL graphic tees

Keepin' Aussie Culture alive & kickin'

Gold Coast Hand-drawn designs.

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The local's faves

Back print of a black SO LOCAL graphic tee

Surfer in a SO LOCAL tee on the rocks at a Gold Coast point

Surfer wearing a SO LOCAL tee carrying a surfboard

Surfer in a SO LOCAL tee walking out to the waves with a board

Surfers in SO LOCAL tees checking the waves on the Gold Coast

Wearing a SO LOCAL tee on the rocks by the ocean

Two surfers in SO LOCAL tees heading down to the beach

SUPPORT YOUR LOCAL BRAND ♥

SO LOCAL is a family run Gold Coast label started by local artist Clifford "TOAD" Hoad, after a lifetime of surfing the points, skating the streets and watching the Coast grow up around him. Every design starts as one of TOAD's hand drawings, then gets hand screen printed just down the road on the Gold Coast.

The shirts tell the stories locals already know. The drop-ins at Snapper. The carpark at Currumbin Alley. The bloke at the servo who's either giving you the peace sign or the other one. A bit of the old sixties and seventies Coast, before the high rises and the smashed avo, worn by people who remember it and people who wish they did.

Why SO LOCAL?

Original hand drawn artwork by Clifford "TOAD" Hoad
Hand screen printed here on the Gold Coast
Premium heavyweight tees: 300 GSM in Black, 240 GSM in Butter
Oversized drop shoulder fit, so they run big
Family owned and run. TOAD and Zen are at the markets, and every online order is packed by hand at home
Real local stories from decades on the Coast, not a mood board

SO LOCAL is a family run Gold Coast label started by local artist Clifford "TOAD" Hoad, after a lifetime of surfing the points, skating the streets and watching the Coast grow up around him. Every design starts as one of TOAD's hand drawings, then gets hand screen printed just down the road on the Gold Coast.

The shirts tell the stories locals already know. The drop-ins at Snapper. The carpark at Currumbin Alley. The bloke at the servo who's either giving you the peace sign or the other one. A bit of the old sixties and seventies Coast, before the high rises and the smashed avo, worn by people who remember it and people who wish they did.

Why SO LOCAL?

Original hand drawn artwork by Clifford "TOAD" Hoad
Hand screen printed here on the Gold Coast
Premium heavyweight tees: 300 GSM in Black, 240 GSM in Butter
Oversized drop shoulder fit, so they run big
Family owned and run. TOAD and Zen are at the markets, and every online order is packed by hand at home
Real local stories from decades on the Coast, not a mood board

Markets

Live around here? Visiting the Gold Coast?

Come and say g'day!

You'll find us every Wednesday, Friday, and Saturday night at the Surfers Paradise Beachfront Markets, from 4pm to 9pm.

Most Sundays, catch us at the Coastal Markets, either Coolangatta beachfront or Broadbeach (Kurrawa Park). Check Instagram @so_local_ to see exactly where we'll be each week.

Come and meet Clifford "TOAD" Hoad, check out his latest designs, have a chat, and try on the tees. We'd love to meet you.