SUPPORT YOUR LOCAL BRAND ♥
SO LOCAL was created by Gold Coast artist Clifford "TOAD" Hoad, after decades living and breathing the Gold Coast surf, skate and street culture. Every design begins as one of TOAD's original hand drawings before being hand screen printed right here on the Gold Coast.
Inspired by the waves, characters, and iconic places that make this coastline unique, every design tells its own story, bringing back a bit of that old sixties and seventies Aussie Gold Coast culture. Just authentic local stories turned into wearable art.
Why SO LOCAL?
- Original hand-drawn artwork by Clifford "TOAD" Hoad
- Hand screen printed on the Gold Coast
- Premium 240 GSM heavyweight, vintage faded tees
- Pre-washed, pre-shrunk, 100% cotton
- Small family owned Gold Coast business
- Original designs inspired by decades of local surf, skate, and street culture
SO LOCAL was created by Gold Coast artist Clifford "TOAD" Hoad, after decades living and breathing the Gold Coast surf, skate and street culture. Every design begins as one of TOAD's original hand drawings before being hand screen printed right here on the Gold Coast.
Inspired by the waves, characters, and iconic places that make this coastline unique, every design tells its own story, bringing back a bit of that old sixties and seventies Aussie Gold Coast culture. Just authentic local stories turned into wearable art.
Why SO LOCAL?
- Original hand-drawn artwork by Clifford "TOAD" Hoad
- Hand screen printed on the Gold Coast
- Premium 240 GSM heavyweight, vintage faded tees
- Pre-washed, pre-shrunk, 100% cotton
- Small family owned Gold Coast business
- Original designs inspired by decades of local surf, skate, and street culture
