If our brand offends you, ya most probably should leave now.

Sorry but not sorry. 🖕

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The local's fave's

locals reviews

Love the Night Tripper tee. The fit is super baggy, exactly what I wanted. The quality is worth the price definitely recommend.

Lovely customer service and even better artwork from the toad, highly recommend.

Love this shirt! The quality is amazing, and even after a few washes it still looks brand new. The fabric feels great, it holds its shape really well, and I love the unique artwork, definitely one of my favourites. I’m wearing a s for reference 🙂

Great quality for great price. Amazing art that is by hand and amazing owners. Sooo lovely :))

As GC locals it’s hard to find true community brands that really understand our culture. My boys have been wearing So Local for a few years now- and we always go back for the design and fit! They love to wear them traveling just to keep to represent .

I absolutely love this little local brand! Their original t-shirts are such a vibe — super comfy, great quality, and you can really feel the care that goes into each piece. It’s a small business with a big heart, and the designs hand drawn are unique without trying too hard. I’ll definitely be coming back for more. Highly recommend! 💛👕✨

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The True Origins of SO LOCAL

If it offends you, it probably wasn’t made for you.

SO LOCAL is a small, family-run brand out of Mermaid Beach on the Gold Coast, Australia.

No corporate crap.

Every design is hand-drawn by Clifford Hoad, aka The Toad, an original Gold Coast local who grew up here in the 60s and 70s, surrounded by surfboards, skateboards, garage bands, live music, and old-school coastal aussie angst.

The filthy language, the ballsy attitude, on the edge, it all comes straight from that rebel era.

Raw. Unapologetic. Definitely not politically correct.

Learn more →

If it offends you, it probably wasn’t made for you.

SO LOCAL is a small, family-run brand out of Mermaid Beach on the Gold Coast, Australia.

No corporate crap.

Every design is hand-drawn by Clifford Hoad, aka The Toad, an original Gold Coast local who grew up here in the 60s and 70s, Learn more →