About Us
SO - LOCAL ® - Authentic Surf & Beachwear from the Gold Coast
Where Surf Culture Meets Rock 'n' Roll
At So Local, we don't just sell T-shirt--we live the surf, skate, and music culture. Born on the Gold Coast, our brand is inspired by saltwater, sun-drenched days, and the untamed spirit of the ocean.
Designed by Rock 'n' Roll Royalty
Every design is crafted by Clifford Hoad, legendary drummer, songwriter, and frontman of Kings of the Sun. His raw, rebellious energy is woven into every piece, bringing the same intensity, attitude, and creativity that made him a rock icon.
Why So Local?
- Gold Coast Inspired - Our designs reflect Australia's surfing hotspots, laid-back lifestyle, and local legends.
- Worn by the Community - These tees aren't just for show; they are tested in the waves, rocked by real surfers, and embraced by skaters, creators, and adventurers.
- Eco-Conscious & High-Quality - Designed for comfort, durability, and effortless style.
- Supporting Local Talent - We collaborate with surfers, skaters, and content creators who embody the culture we love.
Join Our Surf Tribe
We've teamed up with local legends like Vinni from Snapper Rocks, who shreds in our gear. Want to be part of the movement? Follow us, tag us, and let's ride this wave together.
Exclusive Offer for Our Crew
We're working with local influencers to bring you discount codes- giving you $5 off your next tee while supporting your favorite surf content creators.
Find us at local markets, online, and in the lineup.
Shop Now: www.so-local.com.au